- Pantone (PMS) & full colour printing available
- Postcard size (140mm x 100mm) also available in DL size
- Other sizes accommodated paperstocks
- Very fast turnaround nationwide
for all deliveries under 10kg
Print-ready artwork explained
The process of ensuring artwork is 'print-ready' involves a common set of industry standards.
Here, we’ll briefly go through some of the universal basics including what the terms mean, and why each one is important. Or, read our detailed explanation of print-ready artwork, designed to make the process easier.
At Discount Printing, we require a ‘3mm bleed’ for print-ready artwork. In printing, bleed refers to a visual style where the colour extends all the way to the edge of the paper. 3mm bleed is designed to ensure there are no thin white strips on the edges of the card in the final product.
2. 1-up on a single page
‘1-up’ printing means that each printed page is a separate page within your supplied artwork file. This is particularly important in relation to brochure and calendar printing, for example.
3. Nominate all colours as CMYK
When designing artwork, there are two main colour systems used to determine colours: RGB and CMYK. Before supplying final artwork, be sure to check the colour mode being used by your design application or software, and change it to CMYK if necessary.
4. Ensure your file type is correct
Ensure you create or submit your artwork as one of the following file types: PDF (our main preference for file types), TIFF, JPG, or EPS.
- PDF (our main preference for file types)
5. Use high resolution artwork and imagery
At Discount Printing, we request all artwork is supplied at a resolution of 300dpi or higher, because artwork with a low dpi value can print as blurry or pixelated. DPI is relatively common information that should be easy enough to find—even simple programs like Microsoft Paint can provide a reading on values.
6. Convert text to paths, curves or outlines
In this instance, ‘paths’, ‘curves’ and ‘outlines’ are relatively interchangeable. Each term refers to the process involved in transforming the text in your artwork into a graphic element. If the text in the artwork is converted and saved as a graphical element, or image, it cannot be changed. ‘Create outlines’—or similar—is a common function in the Adobe suite of design programs.
Need further help?
Read our detailed guide to print-ready artwork or call 1300 663 120 for further information on your printing requirements.
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Print Postcards at great prices
The perfect promotional tool, print postcards can make a memorable mail-out, a creative countertop addition, or a whole host of other fantastic marketing material uses.
Postcards are an extremely versatile branding product. They can be used to communicate a wide variety of messages to the audience. Their versatile nature allows it to be used to close sales, generate leads, cultivate return business or introduce new products. Since messages on a postcard are shorter, they are easier to read and far more digestible than a newsletter or EDM.
Postcards also make your business appear friendlier, more genuine and ultimately more appealing. When postcard printing, include discounts or special offers through promo codes on them to draw customers to your store and track your results. And since we live in a digital age, it's good to add your website and social media handles to it too, so travellers know where they can stay updated on what your business is upto.
With Discount Printing's customised printing services, super cheap options and speedy turnaround times no matter where you are across Australia, it's never been easier to take advantage of the many plusses that postcards can bring to your organisation.