The process of ensuring artwork is 'print-ready' involves a common set of industry standards.
Here, we’ll briefly go through some of the universal basics including what the terms mean, and why each one is important. Or, read our detailed explanation of print-ready artwork, designed to make the process easier.
At Discount Printing, we require a ‘3mm bleed’ for print-ready artwork. In printing, bleed refers to a visual style where the colour extends all the way to the edge of the paper. 3mm bleed is designed to ensure there are no thin white strips on the edges of the card in the final product.
2. 1-up on a single page
‘1-up’ printing means that each printed page is a separate page within your supplied artwork file. This is particularly important in relation to brochure and calendar printing, for example.
3. Nominate all colours as CMYK
When designing artwork, there are two main colour systems used to determine colours: RGB and CMYK. Before supplying final artwork, be sure to check the colour mode being used by your design application or software, and change it to CMYK if necessary.
4. Ensure your file type is correct
Ensure you create or submit your artwork as one of the following file types: PDF (our main preference for file types), TIFF, JPG, or EPS.
PDF (our main preference for file types)
5. Use high resolution artwork and imagery
At Discount Printing, we request all artwork is supplied at a resolution of 300dpi or higher, because artwork with a low dpi value can print as blurry or pixelated. DPI is relatively common information that should be easy enough to find—even simple programs like Microsoft Paint can provide a reading on values.
6. Convert text to paths, curves or outlines
In this instance, ‘paths’, ‘curves’ and ‘outlines’ are relatively interchangeable. Each term refers to the process involved in transforming the text in your artwork into a graphic element. If the text in the artwork is converted and saved as a graphical element, or image, it cannot be changed. ‘Create outlines’—or similar—is a common function in the Adobe suite of design programs.
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Common questions for custom letterhead printing.
What are the key factors in designing an effective custom letterhead?
Although there are no hard and fast rules on creating an impactful letterhead, there are some best-practice techniques you can apply for effective results.
Include a visual logo if you have one: this is a great way to ensure your business is memorable and leverages any existing equity in your business’ reputation.
Include your company name, any key phone numbers, and email addresses: whenever someone needs to contact you—a client, partner or supplier—make it quick and convenient for them to find your information.
We recommend full-colour printing to give your design a striking visual appearance.
What is the difference between pantone and four colour printing?
Pantone (or PMS, the Pantone Matching System) refers to a specific number or code that is used in a variety of industries to replicate an exact colour consistently. It takes all the guesswork out of gauging colour consistency. Four colour printing uses a different colour generation system, called CMYK, to create colours. In this approach, print files are split into four primary colours (cyan, magenta, yellow, and black), and printed using tiny dots of ink blended at different angles to recreate the mix of colours used in your design.
When should I choose pantone printing over four colour printing?
We recommend choosing pantone printing if:
Your business’s visual logo contains a specific colour that is difficult to replicate. Note that some colours cannot be created accurately using the four colour system.
Colour consistency is of key importance for your suppliers, colleagues, or consumers. For example, graphic designers may notice the difference in consistency between your printed collateral.
In most other scenarios, four colour printing is a suitable option.