A guide to creating your own magazine.

A person reading a magazine.

Magazines are an effective print media to connect with your audience. They are known to build brand awareness and establish trust in your brand, making them a valuable addition to many business’s communications and marketing strategy.

There are several ways you can incorporate magazines into your business, including presenting training manuals, annual reports, company magazines, and displaying other information related to your business. Due to their visual design, magazines naturally attract greater attention and interest, ensuring your business’s message is noticed.

Magazines look polished, professional, and luxe, which often leads to the assumption that they are incredibly expensive and difficult to produce. However, our experienced team of design consultants are here to guide you through the process. This includes providing printing guidelines, design recommendations, and timely quotes tailored to your business needs.

Here are some tips to get you started:

1. Keep your branding front of mind.

For magazines to have meaningful impact, they need to strongly align with your brand. Ensure your organisation’s core values, tone of voice, and style guide inform the contents.

2. Determine (and write for) your target audience.

It is important to use language that is accessible to your intended readers. Different industries have terminology which individuals working in these fields will be familiar with. However, as a rule of thumb, important terminology should be accompanied by clear and concise explanations. This will ensure your target audience can understand the content—it will also save them the hassle of having Google open as they read your magazine.

3. Use high-quality imagery.

High quality images can be used to further enhance your brand. Depending on the company budget allocated for your magazine (perhaps you could organise a photoshoot!). Alternatively, if you decide to purchase stock imagery, it is always great to keep in mind that the contents are relevant to your magazine.

A mockup magazine with high quality images.

4. Use design cues to segment information.

People lead busy lifestyles, so it’s important to make your magazine easy to read. It’s important for key information to be easily identified in each article or chapter.
There are a couple of quick and easy fixes to make this possible:

  • Different headline weights and sizes (e.g., bold, non-bold, italic)
  • Bullted lists for key information
  • Break-oux boxes
  • Imagery that conveys the overall sentiment of the content

5. Consider what paper finish says about your brand.

One of the final steps in creating your own magazine is deciding on a paper finish. There are two key types: gloss and matt finishes.

Ensuring there is a strong connection between the appearance of your magazine and your brand image is key to its success. Our team of design consultants are here to guide you through this process.

If you’re looking to lean on our expertise—or you don’t have the experience or skills to design your own magazine—get in touch with us today or call us on 1300 663 120. We offer a team of in-house designers, ready and waiting to bring your ideas to life.