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Using prints flyers to promote your business

Of all the marketing tools that exist, print flyers can be considered one of the most effective forms of promotional collateral, communicating a wide range of messages to your target audience, without overwhelming them with an influx of information. It’s no wonder then that businesses continue to use flyers as a prominent marketing tool, irrespective of the industry they operate in. From music festivals to advocacy notes, flyers can be used to deliver a diverse range of messages.


Flyer printing is a cost-effective promotion method, when compared to other marketing tools such as TV, radio or newspaper advertising. As a result, businesses with a limited marketing budget would find that flyer printing is a much more effective promotion method than exhausting their budget with a standalone advert. With flyers, they can print a range of different designs that communicate different messages, allowing them to engage with different audience segments.


Flyers are also extremely versatile in nature. They can be used to broadcast a wide range of information, from promoting new products to making important announcements. Businesses typically use flyers to announce upcoming events and promotional offers, or to offer customers free vouchers and coupons that they can make use of. Flyers can also be used to run competitions, or to distribute to your consumers.


Because flyers are essentially a sheet of paper that don’t need to be set up in order to be displayed, they make for a handy marketing tool that’s easy to transport over long distances too, without incurring high costs. As a result, print flyers can be used at outdoor events that your business may organise, as well as being stuck on notice boards in areas that your consumers frequent. Low logistical costs associated with print flyers means that they are a more attractive marketing collateral that other alternatives in the market.


Another advantage of printing flyers is that they are fully customizable – this includes its size, shape, colour, texture and more. You can create flyer designs that are fully tailored to meet your needs, instead of feeling restricted due to dimensions or colour. With marketing collateral that can be completely customised, you can let your imagination run free.


Lastly, print flyers have a faster turnaround time than other collateral, since production comprises two key stages: design and printing. This is also why flyers can be used to promote events even at the last minute, making it a more convenient form of promotions.


Looking to print flyers for your business? Contact Discount Printing today to discuss your flyer printing needs. Give us a call on 1300 663 120, or fill out this online form for a same day quote!