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Put Your Best Florals Forward this Easter, with Fabulous Postcard Printing

The most common gift given for Easter is the chocolate egg. In fact, it’s been this way for a while – the first chocolate Easter eggs appeared in the 1800s. These were not the chocolate eggs of today – they were gritty and bitter – but eventually Cadbury stepped in, and in 1905, the first milk chocolate egg was…hatched.

But why on earth do we give eggs? Why not chocolate trees or dogs? Well, it’s because the egg was (and still is) viewed as a symbol of new life and fertility. Like a green-filled spring after a long, dark winter, the egg is a symbol of new life bursting forth.

As all florists know, there is another gift that can encapsulate this notion of new life: flowers. Giving a jaw dropping, sensationally smelling, wonderfully colourful piece of nature is certainly representative of fresh, new life. In fact giving flowers as a gift is an even older practice than giving chocolate eggs – it started way back in the 1700s.

Make sure your floral products are at the forefront of your customers’ minds this Easter with a stunning print postcard. Read on to discover why we feel advertising and postcards go hand in hand like Easter and flowers.

POSTCARDS GET READ. We’ve all done it: you receive mail in the post, check the envelope to see who it’s from, and throw it straight in the bin without even opening it. Think of the sheer number of advertisements that don’t get read because of this common practice. It’s different with postcards – simply because they don’t need to be opened. They arrive in the mail as is, presenting your business to your customers as soon as they remove it from the letterbox. Instant. Marketing.

VERSATILITY. You can use postcards to show off images of your most popular floral arrangement, announce the opening of a new store, introduce a new product, or send through offers and discounts.

TESTING, TESTING, 1, 2. On the topic of offers, how do you know which ones are effective and which ones strike out? With postcards you can mail out a certain offer to a select group of customers and see how many come in to redeem said offer – easy!

SHHH! IT’S A SECRET. You might think that advertising your services and special offers online is easy – and it is! But anyone can jump on your website to see what you’re getting up to – including your competition. When you send a postcard, however, you know exactly who will be laying eyes on your advertising material. And in this way, you make it harder for your competitors to replicate your advertising tricks.

THEY’RE AFFORDABLE. Printing postcard services need not cost the earth. Get in touch with us here at Discount Printing so that we can help you create cards that complement your business without breaking the budget. Give us a call on 1300 663 120 or fill out this form for a same day quote.