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Browsing articles in "Getting The Most Out of Your Print"

Of all the marketing tools that exist, print flyers can be considered one of the most effective forms of promotional collateral, communicating a wide range of messages to your target audience, without overwhelming them with an influx of information. It’s no wonder then that businesses continue to use flyers as a prominent marketing tool, irrespective of the industry they operate in. From music festivals to advocacy notes, flyers can be used to deliver a diverse range of messages.   Flyer printing is a cost-effective promotion method, when compared to other marketing tools such as TV, radio or newspaper advertising. As […]

Most organisations realise that being the best in the business alone isn’t enough; it’s important to also communicate your strengths and qualities to your target audience, making marketing an important aspect of the business. However, smaller businesses in the market tend to be more reluctant to invest in marketing, since it’s expensive and it’s hard to link them with new sales and increased revenue. The lack of obvious tangible results and sales conversions may make marketing collateral seem like an expensive activity, something that’s best avoided.   However, instead of keeping away from marketing completely, your business can benefit from […]

  If you or someone you know is trying to manage print ordering across multiple offices or in an organisation with more than 10 employees then our FREE Online Print Kiosk is the simple solution. The benefits of Print Kiosk will save you time and money: •  Easy Online Personalisation •  Press Ready Artwork Every Time •  Simple Re-ordering •  Built Around Your Brand’s Guidelines •  Unique User Accounts •  Access Detailed Reports About Your Spending To request a FREE Print Kiosk call our print experts today on 1300 663 120 or email [email protected]     •  Log-in using your […]

Bulk Printing with Discount Printing Bulk Printing is the print industries best kept secret. Find yourself ordering the same printed items frequently? Consider printing in bulk and you could save big time. In commercial printing the cost of an individual unit decreases the more copies you order so you can actually save by ordering more. How does this work? The cost of buying paper and running a printing press is scaled, which means the higher the volume the cheaper it costs to produce an individual unit. This means we can pass our manufacturing savings on to you. The best savings […]

As the saying goes, there is more than one way to skin a cat, so too there is more than one way to bind book. Knowing how you want a book bound before you design it can save painful minutes redoing your work to achieve the requirements of a particular binding style. Our guide to Book Binding types is a must read before you submit your next book or booklet printing order. Saddle Stitching The pages are collated together and then stapled in the middle to hold them together. Best used for booklets with a small number of pages (8-32 […]

Business Card Printing Tips In this day and age of Social Media and Search Engines it’s easy to forget the importance of face-to-face marketing. Handing someone your business card can still have a big impact.  We don’t want you to waste your chance to make a big impression so here are five tips to consider before your next Business Card printing order. 1. Keep your cards in a box and take them with you only when you need them. Cards will begin to fray and damage if kept in a wallet for a long period of time. 2.  Get your […]

Printed Brochures are an excellent way to promote your business. Aside from being a helpful tool to summarise the services you offer there are also many lesser-known benefits to using printed brochures and this article hopes to introduce you to FIVE of them. 1. Stay on your customers mind. A printed brochure is a fantastic tangible product that people should want to keep in their hands. A good brochure will stay on people’s minds and if they don’t need your services initially they should be more likely to remember you when they do. 2. The DL Brochure It’s amazing what […]

  Do you know the difference between CMYK colours and RGB colours? In this article we’ll explain the key differences between RGB and CMYK and why knowing the difference is so important. If you’re unfamiliar with CMYK and RGB or don’t understand why knowing about them is so important this article is for you! What does CMYK stand for? Cyan Magenta Yellow and Key. What does the Key in CMYK stand for? Key refers to the colour Black, it is known as Key because during printing the Cyan, Magenta and Yellow are keyed or aligned in relation to it. What […]

Do you get confused by the technical terms thrown around when dealing with Print companies? Want to know more about what makes true Press Ready artwork? Then let us guide you through the ins and outs of optimising your artwork for Maximum Impact with our series Getting The Most Out of Your Print. At Discount Printing, our presses take in large sheets of paper, usually printing multiple copies of your artwork on a single sheet. After printing, stacks of these sheets are cut to your requested size on a large guillotine. It is important for us to achieve a high […]